The Yap System · Free

3 to 5 yaps a day. All gated.
13× the leads.

The exact daily content system that took Artin from 34 leads a month to 450 in 30 days. Volume floor is 3-5 a day so the algorithm rewards you. Hard quality gate before every yap so you never train viewers to skip you. Same shape every time. Hook scripted. Body in bullets. CTA scripted. Phone camera. One take.

34 → 450
leads/mo (Artin)
30 days. Same system.
$1.2M
generated (Louis)
No ads. Pure organic.
~10 min
to film 3-5 yaps
If you batch.

Get it free

Want 5 yaps written from your real week?

Drop your email + tell me one thing that happened to you this week. A win, a frustration, a client moment. I'll personally write 5 yap scripts you can film today. Real to your life. In your voice. Free.

No autoresponder. I write each one myself. Takes me ~20 min. You'll get them within 24 hours.

01Why 3 to 5 a day. Not 10. Not 1.

The trap most "post 10 a day" coaches don't tell you. If your 5th yap of the day is filler, viewers learn to skip you. The next yap, even if it's good, gets less reach. You trained the algorithm to deprioritize you. Volume without a quality gate is worse than less volume done well.
The fix. Volume floor is 3-5/day for the algo. Quality gate (next section) is non-negotiable. You file 7 drafts in your head, kill 4, film 3. Better than filming 5 and posting filler twice.

01bThe 3-question quality gate · before you film

Every yap must pass all 3 questions. If it fails any, kill it or rewrite the hook. Don't film "good enough."

Question What it kills What it keeps
Is the insight non-obvious? "Post consistently." "Have a strong hook." "Niche down." A reframe, contradiction, or angle the viewer hasn't heard.
Is it high-specificity? "Lots of leads." "Made millions." "Grew fast." "34 → 450 leads in 30 days." "$1.2M from organic." "13× lift."
Are you 10K-confident? Anything where your gut says "meh." Hooks that make YOU want to send the link to a friend.
The honest test. If you wouldn't save this yap for your own swipe file, don't post it. Your standard becomes your algorithm's standard for you.

02The daily mix · 3 + 1 + 1

Five yaps. Three types. Same shape. Daily, no exceptions.

Type Count Purpose Example
Authority 3 Diagnose, don't tutor. The contrarian take. "Your hooks are broken." "CPL high = offer weak."
Story 1 Build human trust. Vulnerability. BTS. The car you sold. The text from a client. Origin.
BOFU 1 Direct ask. ONE keyword. ONE destination. "DM SYSTEMS." "Comment SCORE." "Book a call."

That's it. Five yaps. Same recipe every day. The clarity is the unlock.

03The shape · every yap follows this

HOOK
Scripted word-for-word · 5 to 10 words · number first
↓
BODY
Bullets only · you riff naturally · 30 to 40 sec
↓
CTA
Scripted word-for-word · ONE ask · ONE keyword

No transitions. No music swells. No editing. Phone camera. FaceTime style. One take. If you don't like it, don't post it. Film a new one. They take 50 seconds.

04The rules · for each layer

Hook rules

  1. First word is a number, a name, or a contradiction
  2. Pass the no-sound test (does the on-screen text alone hook?)
  3. Pass the no-video test (does the spoken line alone hook?)
  4. Never start with "Hey guys" or "So today I wanted to..."

Body rules

  1. Bullets, never paragraphs. You're not reading.
  2. Every line is a punch. If it doesn't earn its place, cut it.
  3. Specificity over polish. $1.2M beats "millions." 30 leads beats "lots of leads."
  4. Diagnose, don't tutor. Tell them WHY it's broken. Don't teach them HOW to fix it. The fix is in the offer.

CTA rules

  1. ONE call to action per yap. Never two.
  2. ONE keyword. Same per campaign. SCORE, SYSTEMS, KILLERS.
  3. Trailing "..." for the soft close: "DM me SYSTEMS and I'll send the whole thing..."
  4. Frame as continuation, not chase: "If you want X, the next step is Y."
The trap. Most people pile on three CTAs. "Like, comment, follow, AND DM me." That's zero CTAs. The brain picks none. Pick one. Repeat it relentlessly.

05The schedule · when to post

  1. 8 AM — Authority yap #1 (the contrarian take)
  2. 11 AM — Story yap (the human moment)
  3. 2 PM — Authority yap #2 (the diagnosis)
  4. 5 PM — Authority yap #3 (the receipt + lesson) — skip if it doesn't pass the gate
  5. 8 PM — BOFU yap (the direct ask)

3-5 yaps a day. Floor is 3 (one authority + one story + one BOFU). Ceiling is 5. Anything beyond that is filler. Don't post filler.

Stuck on what to film? Tell me one thing from your week. I'll turn it into 5 yap scripts you can film today.
Get 5 Yaps

06What this replaces

07The receipts · this is not theory

34 → 450
Artin Properties
Property management. From 34 leads/month to 450 in 30 days. 60 organic. Saved the business.
$1.2M
Louis Garoz
Generated $1.2M in revenue from organic content. No ads. Pure system.
$8K
Chase Gallagher
Real estate. $8K-applications generated from 3 reels using this system.
5/day
@fadykhaledofficial
Rebuilding First Class Content from $0 in public. Daily yaps. Every day. Watch it happen.

Two ways to start

Take the system and run it yourself...
or hand it to me and I'll run it for you.

If you're a service business doing $30K+/mo, the second option pays for itself on the first new client.

Already convinced? Book a strategy call →